How Rajesh Murthy brought his decades of coaching expertise online with TrainerCentral

Before moving to TrainerCentral, Rajesh Murthy had explored several LMS and online business platforms, including ClickFunnels, Kajabi, Teachable, Graphy, and others. While these platforms offered useful capabilities, he faced recurring challenges around customer support, Indian payment gateway compatibility, pricing, branding flexibility, and long-term reliability. For a coaching business built on trust, transformation, and personal attention, he needed a platform that could match those values.

"Some platforms charge as much as $299 every single month, which works out to around ₹30,000 when you factor in the dollar billing and transaction fees," he said. "Many coaches who are starting out don't even make that as their income per month. So it becomes financially nonviable. And the support operates on the other side of the world, so you'd have to be awake the whole night just to get on a call."

Being an existing Zoho customer and user of several Zoho products, Rajesh Murthy discovered TrainerCentral during a conversation with the Zoho team. Looking for a platform that could consolidate course delivery, learner management, live sessions, payments, and business operations under one roof, he decided to explore TrainerCentral.

What started as an evaluation soon became a long-term partnership.

I have been with several other LMS platforms. I find that TrainerCentral is the best.

Rajesh Murthy,

Founder and Productivity Advisor

Having been let down by other platforms before, Murthy came to TrainerCentral with hesitation. But his experience quickly turned that skepticism around. "When we joined, we were very skeptical. It's a new platform, how will it be? But after joining, you've been amazing us every single day. It's the complete opposite of what we expected."

Today, TrainerCentral powers the entire digital infrastructure of his coaching business.

Rajesh Murthy needed more than just a platform to host videos. His coaching model required a complete ecosystem that could support different learning tiers, membership experiences, live coaching sessions, learner engagement, assessments, payments, and global accessibility.

TrainerCentral provided an integrated platform that allowed him to bring all of these elements together while maintaining complete control over his brand and learner experience.

TrainerCentral's transparent pricing model and customer-first approach gave Rajesh Murthy the confidence to scale his business without worrying about hidden costs or revenue-sharing arrangements. "The best thing about Zoho is that what you say is what we get," Rajesh Murthy added.

Building a complete learning ecosystem

Rajesh Murthy operates a three-tier learning model consisting of free learning experiences, subscription-based memberships, and premium mentorship programs. TrainerCentral enables him to manage all of these offerings from a single platform.

Using course bundles, drip content, assessments, downloadable resources, and subscription-based pricing models, he delivers structured learning journeys that guide participants from introductory content to advanced transformation programs.

The flexibility of the platform allows his team to manage operations while Rajesh Murthy focuses entirely on coaching and content delivery.

Live classes and coaching sessions

A significant part of Rajesh Murthy's business revolves around live interaction with learners. TrainerCentral's built-in live classes feature helps him conduct coaching sessions without relying on multiple external tools.

He particularly appreciates the platform's stability and performance in low-bandwidth environments, which enables learners from different parts of the world to participate without technical disruptions.

"The moment I switch to TrainerCentral's live classes, people tell me they can hear me clearly," he said.

Today, learners from countries including the United States, Canada, Australia, Bangladesh, and South Africa regularly participate in his programs.

We have learners joining from Ontario, Canada, Wichita, Kansas, and even Dhaka, Bangladesh attending every single Sunday without fail. And across all of these locations, learners have never complained about bandwidth issues, TrainerCentral is accessible regardless of where you are in the world.

Rajesh Murthy,

Founder and Productivity Advisor

Flexible pricing and payment options

TrainerCentral's pricing capabilities allow Rajesh Murthy to offer one-time purchases, subscriptions, discounts, coupons, and promotional access across different programs.

The platform integrates seamlessly with Razorpay, enabling him to accept payments from both Indian and international learners. Features such as coupon codes, promotional links, and bundled offerings have become an important part of his learner acquisition and retention strategy.

One aspect he particularly values is TrainerCentral's business model. "You pay your annual fee and that's about it. TrainerCentral will never dip into your earnings and ask for a profit-sharing partnership," he said.

Bundles and learner access management

Rajesh Murthy extensively uses TrainerCentral's bundle functionality to package programs and learning resources for different learner segments.

The ability to keep course content private while making bundles publicly accessible has helped him create structured learning pathways and promotional experiences for prospective learners.

He also relies on certificates, assignments, assessments, downloadable resources, and learner progress tracking to create accountability and engagement throughout his programs.

Among all of the features available in TrainerCentral, customer support stands out as the most valuable differentiator for Rajesh Murthy.

When it comes to other platforms, you're just a ticket to be solved or disposed of. But with TrainerCentral, you're not a ticket. You're a human being. A person treated like a person. Huge difference.

Rajesh Murthy,

Founder and Productivity Advisor

As someone who has worked with multiple LMS providers over the years, he believes the quality of support has a direct impact on business growth and peace of mind.

According to Rajesh Murthy, the responsiveness of the support team and their willingness to listen to feedback have played a significant role in his continued investment in the platform.

Since moving his business to TrainerCentral, Rajesh Murthy has been able to streamline operations, improve learner management, and focus more energy on coaching and transformation rather than technology management.

He estimates that the platform has contributed to a significant increase in business efficiency and overall return on investment. "ROI-wise, 50%, because the more you love a platform, the more you want to do with it. If you don't love it, you're always planning your exit, and that takes up headspace and emotional energy," he explained.

Beyond measurable business outcomes, TrainerCentral has helped him create deeper and more consistent engagement with learners worldwide. The ability to deliver coaching, content, and community through a unified platform has allowed him to scale his impact without compromising the quality of the learner experience.

For Rajesh Murthy, TrainerCentral is more than a software platform, it's a long-term partner in his mission to transform lives.

As Rajesh Murthy continues to expand his online coaching business, his focus remains on reaching more learners globally while deepening the impact of his transformational programs. He looks forward to leveraging upcoming enhancements around community building, learner engagement, and membership experiences.

We're growing together. TrainerCentral is evolving, and we are evolving along with it.

Rajesh Murthy,

Founder and Productivity Advisor